The Commonwealth Games: A Role for Economic Diplomacy in the Commonwealth?

The XXI Commonwealth Games take place at Gold Coast, Australia, in April 2018. Like the previous renditions of the Games, this sport mega-event – together with business networking initiatives like the ‘Trade 2018’ platform at Gold Coast – could contribute to promoting greater trade, investment and tourism in the Commonwealth, especially for the host location; fostering new trade in cultural goods and services; and triggering positive branding for the Commonwealth.