International Craft Trade Fairs: A Practical Guide
Synopsis
The purpose of this guide is to provide crafts producers and exporters with a practical methodology to assess potential markets. It looks at national and individual enterprise capabilities; selecting an international trade fair which best matches the producer's needs; budgeting, planning and implementing successful participation in a trade fair; and how to take advantage of the many opportunities to obtain market information that arise during such events.
Chapters
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Preface
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Introduction
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Purpose and advantages of trade fairs
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Choosing the right trade fair
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Planning
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Preparing the exhibit budget
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Stand design
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Matching the product to the market
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Product costing and pricing
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Promoting participation
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Transporting exhibits
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Stand management
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Talking business with visitors on the stand
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Follow-up
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Conclusion and Annexes
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Bibliography
Downloads
Published
1 January 2001
Categories
Copyright (c) 2001 Commonwealth Secretariat
License
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
